Facebook is a great platform to drive traffic and conversions to any site. But to get good results from the free valuable support, it’s important to follow good social media marketing tips. By following the right tactics for social media marketing, you can drive more social traffic to your site. But the most important element that matters in social media marketing is organic traffic. If it’s not good, then you lose the chance to connect with potential customers.
In this post, check out the top ten ways to improve organic traffic on Facebook.
1. POST FRESH AND PERSISTENT CONTENT
Post content that is fresh, persistent, trendy and fashionable. If the content is fresh and brand new, it will get more clicks by your audience increasing the CTR of your Facebook posts. Engaged posts will be easily shared on their Facebook page or profile. This helps to multiply and improve organic traffic on Facebook.
Browse sites, including Pinterest, Paper.li and Quora, and find out what people are sharing or discussing about your niche. You can also view forums related to your area and create content on topics with the most recent and popular discussions. This helps to choose the right topic to create content that generates greater reach and huge shares.
2. TARGETING THE PUBLIC WELL TO HAVE THE RIGHT ORGANIC TRAFFIC
This is an important way to improve organic traffic on Facebook by targeting the right audience to drive more traffic and conversions. Facebook allows you to select the audience based on your respective topic and select the audience based on age, gender and interests. This helps to drive targeted traffic and improve the reach of your messages among the users.
Go to Settings> then Preferred Audience Page on your Business Facebook page and select the audience based on age, gender, and interest. The next time you post, remember to choose the targeted audience you created as described above. This helps to reach the right people who have the interest to buy your products or services.
3. TIME OF PUBLICATION
View the waitlist report for the latest posts that show what time your audience is active on Facebook. In addition, post at different times when your competitors are not showing up. Do not share too many Facebook posts as this is considered spam. Share less, consider quality more. It is recommended to display five messages per day, but this also depends on industry standards.
Go to Insights> Posts from your Facebook page and analyze the time and day of your hearing. Try programming Facebook messages for this period so that your reach is doubled or tripled.
4. CREATE YOUR OWN GROUP
Try creating your own group by adding the people most involved in your posts on Facebook and regularly share your Facebook posts with them. You can also mark them on publications to indicate that you have posted a new message. It’s an effective way to dramatically improve organic traffic on Facebook.
Discover your most engaged posts and create a list of people who have loved, shared or commented on them. Create separate groups and send the invitation to the list. You can also invite your Facebook subscribers and friends who are interested in your area. This creates your own community on Facebook.
5. ADD ALL FORMS OF CONTENT
The best way to improve organic Facebook traffic and target the new audience is to display a wide variety of content, including images, videos, info graphics, blog posts, excerpt, and more. When the contents are varied, they will be shared more. Remember to follow the recommended image size to display correctly on all devices such as a tablet, computer and mobile phones.
Use tools like Canva and Piktochart to create images and infographics to share with the public on Facebook. According to a study, Facebook displays an image with more commitment than the one without image. Visual elements are preferred by everyone. So, use the power of images to grab the attention of your audience. In addition, maintain a calendar of social media posts and add different types of publications and schedule your posts using tools such as Hootsuite, Buffer or Facebook.
6. POST ARTICLES IN SIMILAR FACEBOOK PAGES
It is important to share the content of other pages to be active on social networks. It also gives you the chance to connect with people who share the same interest as yours. Identify pages similar to yours on Facebook and share their content regularly and ask them to share your content. You can also ask influencers to share your specialized content in your niche.
Search for Facebook business pages by typing the main keywords. Sort by traffic, subscribers and authority and contact them by sending e-mails.
7. POST ON YOUR PROFILE AND FACEBOOK GROUPS
It is useful to share the same message on the Facebook profile to join your friends who have similar interests to you. In addition, share the messages in the different groups related to the niche of your site. This makes it possible to reach the widest audience and thus the organic reach is doubled or tripled. But do not forget to avoid too much sharing on Facebook groups, as this will result in disabling group sharing of your Facebook messages.
Check out the most viral post on your Facebook page and their reach. Select messages with maximum traffic and commitment. Post this Facebook post on your calendar and your groups.
8. USE THE POWER OF HASHTAGS
Hashtags are the best way to improve organic traffic on Facebook. But do not forget to use relevant hashtags and it is recommended not to use more than two hashtags on Facebook. Keep natural hashtags and avoid using them with spam.
Use the Hashtagify website and search for the most popular hashtags related to your niche or post you are going to share on Facebook. Use these hashtags and you will certainly see the increase in the organic reach of your messages.
9. FOLLOW THE COMPETITOR’S PAGE
Following the competitor’s page will help you to spy on their frequency of posting on Facebook, the number of likes they get per week and the commitments of their posts. This helps to plan and improve the social media strategy for your site. You can also follow the same message frequency and get more commitments like them.
Go to Insights and click on the “Add Pages” tab. By clicking on it, you can add the page by searching for it and spying on important statistics. The important statistics are: Total clicks on the pages, Messages during this week, commitment this week. You can add up to five Facebook business pages from your competitors and compare their data with your page. By comparing the data, you know where you stand in terms of audience for your publications.
10. SHARE QUALITY CONTENT
The content is definitely king and it is important to create content that generates huge shares and created by adhering to SEO techniques (not Black SEO !!!). It is crucial to share quality content on Facebook and follow the policy of the Facebook algorithm. Share original and relevant content to increase traffic and conversions on your site. If not, your message will be treated as spam and traffic will be significantly reduced.
Hire a content marketing expert who has knowledge of your niche and produces quality content to generate as many points of view through social media marketing. He should also specialize in social media content strategy planning to attract more visitors and convert them into buyers.
If you’re struggling to improve organic traffic on Facebook posts, then follow the ten tips above to improve your organic traffic on Facebook. This will not only increase visits, but will show remarkable results in driving targeted traffic and conversions on the site as well.
Share your comments below on the above ways you have done to improve traffic or any other way that has improved your Facebook message traffic.