If you want to increase the performance of your website, you will have to focus on the SEO of your website. To do SEO of your website is a time-taking and hard-working task. After spending enough time and efforts on the SEO of your website, you should track the performance of your website. By tracking the performance of your website, you can easily get an idea either you are following the right SEO strategies or not. To measure the performance of your website, you should take an overview of some essential things. You can measure the performance of your website by following these essential techniques;

Check Your Backlink Profile:

As we know that backlinks are the base of the SEO strategies. These backlinks are also considered as the most important and powerful ranking factor for a website. Therefore, if you are working on the SEO of your website, it means that you are creating the backlinks for your website. While creating the backlinks for your website, you should focus on the high DA and PA websites. It means that you should not get backlinks from the spammy websites. To check your backlink profile is also an essential technique to know either your website is performing well in SEO or not. You can check the backlinks of your website in various ways. If you are using paid tools like SEMRush, Moz and Ahrefs, you can easily track backlinks of your website by using these tools. Anyhow, Google Search Console is also an essential tool to track the backlink profile of your website.

Check Your Website’s Loading Speed:

As we know that Google is the most famous search engine in the world. Its reason is that it is providing the best user-experience to the users. According to Google, if a website is taking too much time in loading the data, it means that it is not providing the best user experience. On the other hand, if your website is taking less than three seconds in loading the data, it means that it is providing the best user experience. Therefore, by checking the loading speed of your website, you can also get an idea either you are focusing on the best SEO strategies or not. If your website is taking more than three seconds in loading the data, you should increase the loading speed of your website. You can increase the loading speed of your website by compressing images, by deleting unnecessary files and by eliminating specific JavaScript codes.

Track Your Website Traffic:

If you are focusing on the SEO of your website, it means that you want to increase the traffic of your website. Another important factor to know the success of your SEO strategies is to track your website traffic. Google Analytics is the best tool to track traffic to your website. Google Analytics provides a free tool for users to track their website traffic. If the traffic of your website is increasing, it means that your website’s SEO is performing well. On the other hand, if the traffic to your website is decreasing, it means that you will have to reconsider your SEO strategies.

Time On Website:

Time spent on your website is also an essential ranking factor for a website. If visitors are spending lots of time on your website, it means that your website is sharing the valuable content for the users. On the other hand, if users don’t spend enough time on your website, it means that your website is not sharing valuable content for the users. This thing sends a negative signal about the authenticity of your website to the search engines. If the time spent on your website is decreasing, you should reconsider on-page SEO of your website. It means that you should make the content of your website interesting and intriguing for the users.

Bounce Rate:

According to a dissertation writing service, bounce rate is also an essential factor for the ranking of your website. If your website has a high bounce rate, it will send a negative signal to the search engines about the legitimacy of your website. On the other hand, if the bounce rate of your website is lower, it means that you are following the right SEO strategies. Due to the high bounce rate of your website, you should reconsider your SEO strategies. You should try to share the valuable content for the users. You should also follow the internal link building strategy. Google Analytics is the best tool to check the bounce rate of your website.

Conversion Rate:

With the help of the conversion rate, you can also get an idea about your SEO performance. If the conversion rate of your website is higher, it means that you are following the right SEO strategies. On the other hand, if the conversion rate of your website is lower, it means that you will have to reconsider your SEO strategies. Google Search Console is the best tool to measure the conversion rate of your website. If the conversion rate of your website is lower, you should make your title interesting and intriguing.

Also read about 10 ways to Improve PPC Campaign

Check For Broken Links:

Some people follow the new SEO strategies and they don’t consider the previous SEO strategies. While following the on-page SEO strategies, you will have to provide links to some other websites. This thing increases the authenticity of your website. This is also the best technique to improve the ranking of your website in the search engines. You can easily check the broken links of your website in the Google Search Console. If there are some broken links in your website, you should remove these external links. Its reason is that these broken links become the cause of the bad user-experience.

Check And Refresh Old Content:

According to the latest Google update, you should check the old content on your website. After checking the old content on your website, you should refresh it. To refresh the old content means that you should remove the outdated content. After removing the outdated content, you should add fresh content. If you feel that a specific web page has out-of-date content, you should remove it from your website. After removing it from your website, you should redirect it to the most relevant web page.

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