Fake AI-generated reviews are all over the internet, research shows

Fake reviews are found across a wide range of industries, from e-commerce, lodging, and restaurants to services such as home repairs, medical care, and piano lessons.

The emergence of generative artificial intelligence tools that allow people to efficiently produce novel and detailed online reviews with almost no work has put merchants, service providers and consumers in uncharted territory, watchdog groups and researchers say.

​ Fake reviews are found across a wide range of industries, from e-commerce, lodging, and restaurants to services such as home repairs, medical care, and piano lessons.

The emergence of generative artificial intelligence tools that allow people to efficiently produce novel and detailed online reviews with almost no work has put merchants, service providers and consumers in uncharted territory, watchdog groups and researchers say.