Apple’s Craig Federighi is finding the practical side of AI

As Apple’s senior vice president of Software Engineering, he’s responsible for bringing AI advancements to iOS and MacOS.

Few companies have the potential to get consumers hooked on AI like Apple. More than one billion people worldwide use an iPhone, and they’ll inevitably become acquainted with Apple Intelligence—the catch-all term for Apple’s suite of generative AI features—as they upgrade to a compatible device.

​ As Apple’s senior vice president of Software Engineering, he’s responsible for bringing AI advancements to iOS and MacOS.

Few companies have the potential to get consumers hooked on AI like Apple. More than one billion people worldwide use an iPhone, and they’ll inevitably become acquainted with Apple Intelligence—the catch-all term for Apple’s suite of generative AI features—as they upgrade to a compatible device.