10 WAYS YOU CAN IMPROVE YOUR PPC CAMPAIGN
Undoubtedly, PPC advertising is one of the most effective forms of digital marketing. PPC works on pay-per-click, when ads clicked by user, the advertiser have to pay a fee to Google. PPC campaign is very beneficial for business or product if utilize intelligently. It not only brings targeted audience but also qualified traffic to your site. Work on achieving success online with PPC advertising by improving your PPC campaign with experts in New Jersey. Here are 10 simple tips to follow that boost your PPC campaign.
1. Increase the Quality Scores
One of the most essential aspects of AdWords that any advertiser looks for. Quality Score is the estimated quality of your keywords, ads and landing pages, according to Google. This means the more relevant your keywords, ads and landing page the better search experience user will get. The higher quality score is one of the fundamentals of PPC so, work on it to increase the Quality Score as much as you can.
2. Focus on High Performing Keywords
Keywords are the building blocks of all PPC campaign that’s why it is important to keep eye on them. Review the performance report of your keywords to see which are performing best and paying you back. Top performer are those keywords that bring you more business, hence you have to pay more attention to them.
3. Pay Attention to Negative Keyword
Monitoring your negative keyword lists can help to reduce costs and improve results especially when use in broader match types. Make sure negative keywords are not blocking terms so they can be beneficial to your account.
4. Relevancy Between Ads and Search Terms
If you see that some Ad Groups are performing better than others then focus on under performing Ad Groups. Evaluate the relevancy between your ads and the search terms to boost the performance of under performing Ad Groups.
5. Competitor’s Analysis is Important
The process of identifying your competitors and evaluating what strategies, weaknesses and strength they have is known as Competitor’s Analysis, which is an important component of PPC Campaign. Thus, always keep an eye on your competitors to upgrade your PPC Campaigns.
6. Re-marketing Strategy can Work
Remarking allows you to show your ads to the users who already have been to your site. Re-marketing campaign is ideal to boost overall conversions for your campaign.
7. Improve your Landing Page
The landing page is the powerful indicator that shows the performance of your PPC campaigns and also holds the potential to upsurge your conversions exponentially. Reduce the loading time of your website as it can put bad impact on users.
8. Create Compelling PPC Ads
The first point of interaction between you and your potential customer is ad copy. This means your first impression should be exceptional so make sure that your ads are captivating and fetching.
9. Take Benefit from Ad Extension
Ad Extensions reveal additional information about your product, service or business. It will help to increase the visibility of your ads and also gets you more qualified clicks. Also, they help to highlight the features, benefits and details of your product.
10. Conduct A/B Testing of PPC Elements
It is a process in which every level of PPC campaign is omnipresent, whether it is in ad copy, keyword or landing page. A/B testing is crucial part of PPC campaign expert as it creates more ads relevancy. Consider the elements like The Headline, description, Link, keywords and Ad Extension while testing your PPC Ads. When you test your landing page, you can choose elements from Design, Headline, Imsages, Benefits and features and CTA.